Sana already have a search product functionality, but miss another part which dramatically will improve user experience - this is the content search.

So, Sana should have a content search functionality that customers may search over product pages, flexi pages, news and faq content.

Required import/export functionality in Sana admin for entire content (product pages, flexi pages, etc.) or parts of content (with option to select items to import and export).

This will help to move content between different environments or efficiently work with 3rd parties (for example with content translation agencies).

To be able to search for items in the history of orders/invoices/quotes in my account.

If a product is temporarly out of stock, it would nice for the user to have an option to be alerted when the item is available again.
From the given product page, he would just have to click on a button "alert me when available" and to give his email address (or to sign in if he already has an account).
When the product is back for sale, an email would be automagically sent to him.

Make an add-on for fast entry, like an excel page with 2 columns

when going through the basket/checkout pages, suggest products related to the basket contents. E.g. a carousel of related items (of type X - e.g. upsell items) for products in the basket

As a shop owner, I would like to add product videos to my product display pages to get my point across a lot better than uploading a set of images. I believe this will help rev up engagement and subtly nudge prospects towards the next stage of the buying cycle.

Also, studies have shown product videos will increase Conversion rate, Conversion rate for people that have watched videos etc., Time on page, Events (clicks on extra images, plays of videos etc), Goals (based on events that track usage) and Revenue per visit.

More platform are using "Product comparison", for example "sitecore". They are using it as a tool for guiding customers and helping customers choose the product that best fits their needs. In Sana the comparison can be made on the specifications and can be used as part of an omnichannel strategy.

Currently SANA does provide only one contact form and its URL is preset. It would be nice to be able to manage several contact forms whereas people want to contact your customer service or a given service within the company. You could also add/remove fields to get more information about the sender before contacting him back and route the message to a different recipient.
You don't have either an history of the message transmitted, in order to check the relevance of your contact form.

As a customer i would like to filter (with facets) products based upon price ranges, from price X till price Y.

As a shop owner, I'd like to showcase my company and/or products with (online) videos, so that I can give a better impression to my customers on what the company stands for or what the products will look like in real life.

You can configure in NAV when a customer filled in a incorrect ZIP code during online customer registration, that a error will be shown on the webshop

It would be nice when a customer fills in his ZIP code and housnumber, that automatically the street and place will be filled in.

working in a similar way to the 9.3 credit limit validation, it would be good to have the option to warn/force payments from customers with an overdue balance. e.g. they may be within their credit limit (or not), but have unpaid invoices that have passed their due date, for which payment could be collected through sana in the context of placing a new order.

The current contact form is easy to be misused to send spam. It would be nice to have some form of captcha, for example Google's reCaptcha, to prevent this from happening.

When an order or a quote is made in Sana, the sales agent of the client (when known) should also receive this mail.

This should be an option

As from Sana 9.3 a new scheduled task is availble in the Sana backoffice (https://help.sana-commerce.com/sana-commerce-93/user_guide/tools/scheduled-tasks/sync-payment-statuses-between-sana-and-psp)

As of today this task only supports Authorize.NET.

Please also make this available for the Ingenico Platform, as our customers expierience different payment statusses between Sana and Ingenico.

To be able to search for items in the history of orders/invoices/quotes in my account.