Override the product name on the store
Aside from language translations, it would be good if we could override the item name. We can kind of do it on product detail pages with the Title field but List/Search pages still use the Item Name from ERP. This might include info or codes that help our internal processing but look ugly on a customer facing site. If running multiple sites from one ERP, it could allow a "trade-speak" name on B2B-focussed sites and a more friendly name on B2C sites.
Torkil Carlsen commented
I think that's more wrong use of your ERP system, you are using item name to store data which is intended to be stored elsewhere. The fix should be made in ERP (clean up data) and not the webshop?! :-)